America is still dealing with a deeply seeded race issue. The government may not want to admit it but Starbucks certainly will. After an unfortunate incident at a Philadelphia location, the Seattle-based coffee franchise is stepping up their “racial bias training” efforts to secure an equal America. Yet, more complex issues still await.
STARBUCKS STARTS RACIAL BIAS TRAINING IN AMERICA
Just a few days after two, African American men were arrested at a Philadelphia Starbucks, the company announced a monumental response. Starting at the end of May, stores across the United States will shut down while 175,000 employees take part in “racial bias training.” Progressive, equality groups developed the program and it put the coffee company on the map for their forward-thinking ways. However, others in the community are not so sure this is the solution.
IS STARBUCKS RACIAL BIAS TRAINING THE SOLUTION FOR AMERICA?
According to HR professor Holly Hutchins at University of Houston, “just doing training is not enough.” According to her, this sort of diversity training has minimal impact. In fact, it might even cause some people to have stronger feelings against minorities. Often times, people don’t respond well to force, especially if it’s something that goes against their original beliefs. Training such as this might actually result in a trigger. A trigger that ignites a new backlash against the movement. So if something like Starbucks racial bias training is not the cure for America, then what is?
STARBUCKS, RACIAL BIAS AND THE FUTURE OF AMERICA
As Hutchins said, this is not a problem that will fix itself overnight. Rome wasn’t built in a day, new, cryptocurrency startups won’t dismantle big banks tomorrow and America will still be racist months from now. But that doesn’t mean we should all give up. Starbucks and many restaurants like it still can make a positive influence. It all starts with hiring a diverse team. Diversity breeds new perspectives and that eventually leads to understanding. A misunderstanding causes discrimination. If we educate the world on equality, that’s a step in the right direction.